Розширена анотація українською мовою

У статті виокремлений ряд спільних характеристик, властивих усім послугам, та сформульовані основні підходи до розуміння категорії «послуга». Проаналізовано сутність категорії «посередницька послуга». Запропоновано додаткові характеристики послуг, що відображають сучасні тенденції розвитку економіки та суспільства і повинні враховуватися під час планування діяльності підприємства і маркетингу зокрема.

Ключові слова: послуга, посередницька послуга, маркетинг послуг, характеристики послуг, посередник.

Класифікація JEL: M21, M31.

Цитувати як: Dyma, O. (2014). Contemporary understanding of the intermediary services. Marketing and Management of Innovations, 1, 98-109. https://doi.org/10.21272/mmi.2014.1-09

Ця стаття публікуються за ліцензією Creative Commons Attribution International License

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