Розширена анотація українською мовою

Досліджено пропозицію на первинному ринку житла в Україні протягом 2000-2015 р., проведено порівняння її трендів в окремі періоди та визначено чинники впливу на них. Встановлено доцільність використання забудовниками концепції диференційованого маркетингу та виокремлено особливості окремих складових їх маркетингової діяльності при формуванні пропозицій для споживачів залежно від рівня їх доходів.

Ключові слова: ринок житлової нерухомості, первинний ринок житла, вторинний ринок житла, тенденції пропозиції первинного ринку житла, диференційований маркетинг, маркетинг цінності, партнерський маркетинг.

Класифікація JEL: L85, М31.

Цитувати як: Seliuchenko N. & Kosar, N. (2016). Investigation of the main trends of the primary real estate market in Ukraine and peculiarities of the seller marketing activity Marketing and Management of Innovations, 4, 143-158. https://doi.org/10.21272/mmi.2016.4-12

Ця стаття публікуються за ліцензією Creative Commons Attribution International License

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