Розширена анотація українською мовою

Стаття описує інноваційні підходи до залучення заощаджень населення банками, особливо акумуляції цих заощаджень кредитними організаціями у внески і ключові детермінанти, що впливають на ці процеси в сучасних економічних умовах. Стаття демонструє наявність залежності вкладів населення від зміни економічної ситуації, кон’юнктури фінансових ринків, ощадної активності населення, інституційних умов формування портфеля депозитів фізичних осіб. Результати показують, що склалися виклики на цей час виступають імперативами залучення заощаджень населення у вклади комерційних банків.

Ключові слова: банківські інновації, заощадження населення, вклади, маркетинг комерційних банків.

Класифікація JEL: G20, M30.

Цитувати як: Baburina, N., Tarkhanova E. & Fedorova, O. (2017). Innovational approaches to attracting people savings in the modern economy Marketing and Management of Innovations, 3, 187-197. https://doi.org/10.21272/mmi.2017.3-18

Ця стаття публікуються за ліцензією Creative Commons Attribution International License

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