Розширена анотація українською мовою

У статті розглядаються різні моделі поширення інноваційного продукту. Пропонуються моделі, засновані на моделі Басса, з урахуванням зовнішніх соціально-економічних чинників. Розглядається функція ціни товару, що враховує темп зменшення його вартості. Отримано чисельні результати продажів комп’ютерів, з урахуванням зміни його ціни. На підставі результатів, отриманих за двома моделями, робиться прогноз майбутніх продажів комп’ютерів (2017–2020).

Ключові слова: інноваційні моделі, покоління інноваційних моделей, інноваційний менеджмент, прогнозування, функція ціни.

Класифікація JEL: C53, E37, O31, O33, Q55.

Цитувати як: Oliinyk, V. (2017). Models of innovative product distribution: global PC sales market Marketing and Management of Innovations, 4, 15-26. https://doi.org/10.21272/mmi.2017.4-01

Ця стаття публікуються за ліцензією Creative Commons Attribution International License

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