Інноваційна діяльність словацьких МСП, що працюють у секторі ІКТ
- Університет Яноша Селя, Словаччина
- Томаш Батя Університет у Зліні, Чехія
* Corresponding author
Pages: 72–84
Received: 12 April 2024
Revised: 25 October 2024
Accepted: 20 December 2024
Abstract
Метою цього дослідження є аналіз сучасних тенденцій інноваційної діяльності серед малих та середніх підприємств (МСП) у секторі інформаційно-комунікаційних технологій (ІКТ) Словаччини. У дослідженні розглянуто різновиди інновацій, чинники, що сприяють або перешкоджають інноваційній діяльності, а також практики впровадження інновацій в МСП цього сектора. Для досягнення поставленої мети в період з вересня 2021 року по лютий 2022 року проведено опитування. Дослідницька вибірка включала 1 000 випадково обраних МСП, що працюють у секторі ІКТ, із загальної кількості 8 416 відповідних компаній. У підсумку, анкету заповнили 124 респонденти, серед яких 73 – мікропідприємства, а 51 – малі та середні підприємства. Гіпотези дослідження перевірено за допомогою описового статистичного аналізу та методології Z-критерію. Результати дослідження показали, що найпоширенішою формою інновацій у секторі ІКТ Словаччини є інновації у сфері послуг. На другому місці – продуктова інновація, а далі – впровадження нових виробничих процесів. Основним мотиваційним фактором для впровадження інновацій було прагнення досягти високого рівня задоволеності клієнтів, шляхом задоволення їхніх потреб та підвищення якості послуг. Найсуттєвішою перешкодою для впровадження інновацій виявився брак часу. Дослідження також засвідчило, що близько 75% МСП планують впроваджувати інновації у найближчі роки. Варто зазначити, що малі та середні підприємства проявляли більшу активність у плануванні інновацій, ніж мікропідприємства. Основними напрямами майбутніх інновацій були визначені: вдосконалення існуючих продуктів і послуг, розробка нових продуктів чи послуг, а також впровадження нових технологій або виробничих процесів. За результатами аналізу гіпотез, статистично значущих відмінностей між інноваційною діяльністю мікропідприємств і малих та середніх підприємств не було виявлено.
Keywords: МСП, інновації, сектор ІКТ, чинники підтримки інновацій, перешкоди інноваціям.
How to Cite: Korcsmaros, E., Machova, R., Csereova, A., & Metzker, Z. (2024). Innovation Activity of Slovak SMEs Operating in ICT Sector. Marketing and Management of Innovations, 15(4), 72–84. https://doi.org/10.21272/mmi.2024.4-06
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