Розширена анотація українською мовою

У статті здійснено аналіз та узагальнення основних концепцій стратегічного менеджменту, які склалися останніми роками. Серед основних автором виокремлено теорію ланцюга цінності, концепції ключових компетенцій, підхід з позиції стейкхолдерів, модель відкритої інновації та модель коопетиції. Проаналізовано основні елементи концепцій, їх взаємозв’язок та взаємовплив. У роботі представлено детальний аналіз переваг кожної з концепцій та обмеження у їх застосуванні. 

Ключові слова: стратегія, стратегічний менеджмент, конкуренція, стейкхолдер, ключові компетенції, ланцюг цінності, коопетиція.

Класифікація JEL: D4, D21, L1, M19.

Цитувати як: Shvindina, H. (2017). Innovations of strategic management development: from competition to coopetition Marketing and Management of Innovations, 1, 180-192. https://doi.org/10.21272/mmi.2017.1-16

Ця стаття публікуються за ліцензією Creative Commons Attribution International License

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