Розширена анотація українською мовою

Розвиток підприємницьких здібностей серед студентів закладів вищої освіти набуває все більшого значення на глобальному рівні. Особливої актуальності дане питання набуває в країнах Близького Сходу/Північної Африки, де існує більш нагальна потреба виховання студентів, які у майбутньому відкриють власну справу та зможуть фінансово підтримувати себе. Актуальність даного дослідження полягає у наявності теоретичних прогалин у масиві наукових напрацювань, присвячених дослідженню впливу освіти на формування підприємницьких здібностей у Саудівській Аравії. Головною метою дослідження є оцінювання впливу освітніх програм з підприємницької діяльності на ймовірність того, що студенти продовжуватимуть займатися підприємницькою діяльністю в майбутньому. Враховуючи суттєве значення ролі освіти у розвитку підприємницької діяльності, в основу даної статті покладено теорію запланованої поведінки. Вихідні данні для дослідження сформовано на основі результатів онлайн анкетування 250 осіб, які раніше навчались підприємницької діяльності у закладах вищої освіти Саудівської Аравії. Вибірка дослідження є репрезентативною. За результатами дослідження встановлено, що ставлення індивіда до підприємництва та його оцінка рівня контролю над своєю поведінкою (уявних підприємницьких здібностей) мають значний вплив на намір займатись підприємницькою діяльністю. При цьому суб’єктивні норми не мають значного впливу на намір індивіда займатися підприємництвом. Автори приходять до висновку, що підприємницька освіта має значний вплив на намір студента займатися власною справою. У роботі представлено та обговорено головні обмеження дослідження та запропоновано напрямки подальших досліджень. Авторами зазначено, що доцільним є не лише аналіз впливу наявності освіти з підприємницької діяльності, але і врахування впливу якісних та кількісних характеристик системи освіти на прагнення займатись підприємницькою діяльністю.

Ключові слова: відношення до поведінки, навчання підприємництву, наміри підприємців, Саудівська Аравія, теорія запланованої поведінки.

Класифікація JEL: M10, М30.

Цитувати як: Ali, S., Hasan, S. & Alhothali, G. T (2022). Knowledge management to foster the entrepreneurship activity: case for Saudi Arabia Marketing and Management of Innovations, 3, 44-55. https://doi.org/10.21272/mmi.2022.3-04

Ця стаття публікуються за ліцензією Creative Commons Attribution International License

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