Соціальні медіа, мережі та студенти в контексті освітнього процесу

Сона Чованова Супекова ^1,*, Річард Кеклак ¹, Тетяна Масарова 2

Патриція Якесова 1

Пан–Європейський університет у Братиславі, Словацька Республіка
Тренчинський університет Олександра Дубчека, Словацька Республіка

* Corresponding author

DOI: https://doi.org/10.21272/mmi.2023.3-13

Pages: 142-152

Received: 10 April 2023

Revised: 25 August 2023

Accepted: 12 September 2023

Abstract

Соціальні медіа та мережі відкрили нові можливості для особистого росту, розвитку компетентностей та навчання, незалежно від їх освітнього чи професійного досвіду. Попри широке використання технологій та їх вплив на студентів, наслідки та виклики використання технологій в освітньому середовищі поки що не зовсім зрозумілі. Дослідження спрямоване на вивчення поведінки студентів у соціальних мережах, включаючи їх використання під час занять, в залежності від їх статі, вікової групи, рівня освіти та місця проживання. Дослідження акцентує увагу на трьох вікових групах студентів, які представляють покоління Y та Z, оскільки обидва ці покоління виростають та стають дорослими у 21 столітті і стикаються із цифровою трансформацією з дитинства. Вихідну базу дослідження сформовано на основі опитування 278 студентів з державних та приватних університетів, а також абітурієнтів – випускники середніх шкіл, які виявили інтерес до навчання в університеті. Емпіричні результати засвідчили, що всі досліджувані змінні, за винятком місця проживання, мають статистично значущий, але відносно невеликий вплив на активність та дії студентів у соціальних мережах під час занять та мотиви, які їх до цього спонукають. При цьому встановлено, що те, що студенти підключаються до соціальних мереж під час занять, не означає, що вони менше цікавляться предметом навчання або здобутими знаннями. Це свідчить про доцільність та актуальність адаптації наявних підходів до навчання з урахуванням специфіки процесів діджиталізації та поширення соціальних мереж серед осіб, що навчаються.

Keyword: соціальні медіа та мережі; освітній процес; університет; студенти.

How to Cite: Chovanova Supekova, S., Keklak, R., Masarova, T., & Jakesova, P. (2023). Social Media, Networks, and Students in the Context of the Educational Process. Marketing and Management of Innovations, 14(3), 142–152. https://doi.org/10.21272/mmi.2023.3-13

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