Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Реєстр суб’єктів у сфері медіа, Ідентифікатор у реєстрі:

R30-01179, Рішення від 31 серпня 2023 року, № 759

Мова видання: англійська 

Журнал виходить щоквартально (березень, червень, вересень і грудень) 

Бізнес-модель: Golden Open Access | APC Policy

Головний редактор            Редколегія

Олексій Люльов

Сумський державний університет | Україна

Підвищення сталої конкурентоспроможності компанії через зелений менеджмент людськими ресурсами: роль зеленого ланцюга постачання та корпоративної соціальної відповідальності

Ван Іт Нгуєн1,*  
  1. Університет промисловості та торгівлі міста Хошимін, В’єтнам

     * Corresponding author

Received: 22 September 2023

Revised: 18 October 2023

Accepted: 27 November 2023

Abstract

У статті досліджено вплив зеленого управління людськими ресурсами (управління продуктивністю та компенсаціями, працевлаштування та рівень здоров’я з урахуванням принципів зеленого розвитку) на сталий розвиток (економічний розвиток, соціальний розвиток та екологічний розвиток) компанії. Також визначено медіаційний ефект управління зеленим ланцюгом постачання (зовнішнє та внутрішнє управління зеленим ланцюгом) і корпоративної соціальної відповідальності (зовнішня та внутрішня корпоративна соціальна відповідальність). Для проведення емпіричного тестування обрано 449 лідерів серед підприємств харчової промисловості В’єтнаму. Згенеровану вибірку дослідження було проаналізовано за допомогою моделювання структурних рівнянь (SEM), моделювання структурних рівнянь на основі коваріацій (CB-SEM) з використанням програмного забезпечення Amos 22.0. Згідно результатів дослідження, зелене управління людськими ресурсами призводить позитивно впливає на ефективність управління зеленим ланцюгом поставок, корпоративної соціальної відповідальності. Обґрунтовано, що управління зеленим ланцюгом поставок також позитивно впливає на взаємозв’язок між зеленого управління людськими ресурсами та продукцією, а корпоративна соціальна відповідальність позитивно впливає на взаємозв’язок між  управлінням зеленим ланцюгом поставок та сталою конкурентоспроможністю. Авторами наголошено, що дана стаття є емпіричним дослідженням, що вивчає вплив зеленого управління людськими ресурсами на продукцію компанії за допомогою посередницької ролі управління зеленим ланцюгом поставок та корпоративної соціальної відповідальності підприємств харчової промисловості В’єтнаму. Результати цього наукового дослідження допомагають сформувати рекомендації щодо підвищенні ефективності діяльності компанії відповідно до концепції потрійного критерію. Тобто це означає, що при прийнятті рішень менеджери компаній повинні враховувати не лише фінансові показники, але й брати до уваги явні та неявні соціальні та екологічні ефекти. У статті сформовано обмеження цього дослідження та визначено потенційні напрямки майбутніх.

Keywords: корпоративна соціальна відповідальність; людські ресурси; ланцюжок поставок; стійке виробництво.

How to Cite: Nguyen, V. I. (2023). Increasing Sustainable Performance Through Green Human Resource Management: The Role of Green Supply Chain Management and Corporate Social Responsibility. Marketing and Management of Innovations, 14(4), 1–16. https://doi.org/10.21272/mmi.2023.4-01

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